For any company’s online presence, proper marketing means more visitors, more exposure and, in effect, more sales and clients. Online marketing is a constantly evolving, constantly changing game. With new elements being introduced all the time – sites like Facebook and new powerful Search Engine Optimisation techniques – and old elements and marketing hot spots falling from popularity, keeping ahead is important in what has become a very competitive world.
Internet marketing is almost exclusively about popularity and marketing yourself based on the latest thing to attract attention. Social networking sites are a great example of this. MySpace began operating in 2003 and, over the next three years, rose to be the number one social networking site in the United States. Advertising space sold well and it was a very successful place for both paid and social marketing. In the April of 2008, and in a very short space of time, Facebook overtook MySpace in popularity. Since Facebook’s inception, MySpace’s popularity has declined rapidly and it is no longer an Internet hot spot for advertising and social marketing.