Social Media As An Ingenious Tool For B2B Lead Generation
Whenever the top management of any business enterprise sits together to plan an effective B2B lead generation campaign, telemarketing as an effective technique always features in the discussion. The efficiency and the deliverable capacity of telemarketing have been agreed upon unanimously. Hence telemarketing outsourcing became the widely acknowledged and credible business strategy. No doubt that the promotion of products or services via the telephone has yielded results but now there are more tools to aid the telemarketing efforts.
Wondering what these new tools are? Thanks to the technological advancements, the web world has provided quite a few ingenious tools of lead generation. To name a few web tools, there are email, chat, social networking sites and a couple of more.
Because internet has attained some sort of indispensability in people’s day to day life it is very obvious that marketing personnel would not lose out on the opportunity to use this particular technological innovation as a promotional instrument. This is the reason why all the business enterprises irrespective of their size, volume and industry have invested quite a lot of money in ensuring web presence. They resorted to experts to develop and design the perfect website for them. Resorting to expert here is synonymous to call center outsourcing. Not only web development, web maintenance and search engine optimization services are also hired to ensure that people are aware of the existence of these sites and most importantly the business enterprise itself.
Off late the web tool that has gained much popularity is that of social media. The social networking sites like Twitter, Facebook, Orkut and many others have become the hot favorite of marketing personnel. Wondering why? Well a look at the volume of traffic to these sites is good enough an answer. Every business house and its employees individually have profiles in these sites.
How these social media sites are used for the marketing purpose?
• The easiest way is to post ads on these social media sites. If put up on proper places and the content is catchy such ads are bound to generate the desired leads.
• The marketing personnel usually the call center agents open accounts on these sites and try to generate quality leads by interacting with the other users who are considered to be the probable customers.
Not only these social networking sites, people associated with marketing and advertising of products or services have made extensive use of the online forums and blogs. Particularly blogging have yielded incredible results.
A point to be noted, not only product or service promotion, social media is equally effective as a tool of customer care. It is true that there is nothing like a live agent dealing with all the customer related issues, but social media and other web tools have made life much easier for the entrepreneurs.