One of the basics of having an online business is getting traffic to your website or offer, and the foundation of getting traffic is targeting the right keywords. Google is one of the biggest search engines and as such would know better than virtually anyone what phrases are searched for the most and you can use the free Google keywords tool.
Before you set off to establish your keyword list you need to identify the niche you are going to target. Once you know that, you can than start by using a basic phrase associated with your niche. The keyword tool when then offer you suggestions on some other possible keywords.
When you use the keyword tool there are some settings that you need to be aware. The three types of match types are broad, exact and phrase. For each matching type there are pros and cons.