What Online Marketing Type Do You Prefer?
At present, there could be nothing as cost effective method of promoting a brand than Internet. This is the best platform one can ever have for business advertisement. Probably, this is the reason why different types of online marketing techniques are being enforced by marketing professionals. Few of them are listed below:
Search Engine Optimization (SEO): This is the most preferred and effective type of online marketing in which a website is made more and more search engine friendly to bring the site on the tops search engine ranking when user types a specific keyword or search for related words.
Viral marketing: Viral marketing is a technique that causes websites or users to pass on advertisements to other sites or users. This creates a significantly exponential development in the message’s visibility and effect. For example, hot mail that promotes its services and its own sponsors’ messages in every e-mail notes of the user.
Affiliate Marketing: In this type of marketing a company hires other affiliates that is companies or websites and entrusts them with the accountability of product marketing. They may advertise the sponsor’s website by displaying their banners or logos and redirect them to the sponsor’s site.
Pay-Per-Click: This is a mode of advertising on search engines. The website owner pays the search engine to feature their website address separately every time keywords related their industry is typed in the search bar.
Online Auctioning: This is very similar to the auctions take place in the real world. Products are kept on sale and the seller quotes the lowest possible price. Buyers then start bidding and the product is sold the one who quotes the highest price.
E-mail marketing: E-mail marketing is about addressing the recipient personally. This can generate positive responses of recipients if handled carefully. This category of online marketing basically used to send information about the latest product, beta products, launches and updates on service workshops, seminars, etc to the subscribers. However, it is an indirect mode of advertising.
Directory Listings: This is actually a service which places sites in specific categories in a directory. This sort of service can be free or chargeable. The listing of directory can be developed in Yellow Pages or online directories like Yahoo.
RSS and news article feeds: Rich Site Summary (RSS) is a format of feeding a website with regularly updated or changed web content. Web content could be anything, such as blog entries, news headlines, audio or video files.