Small Businesses Often Find it Hard to Compete Online
According to a recent report from The Republic, many small business owners and entrepreneurs are finding it difficult to succeed in online marketing, due to the fact that there are many established players in the game already. Compare a small start up to a giant site such as Facebook, which has around 750 million users who visit it regularly and is expected to generate close to $2.20 billion of advertising revenue this year, according to figures collected by eMarketer.
Now, who wouldn’t want to experience such success? There are many small time entrepreneurs who hope that their website will become the next Facebook or YouTube. But there are many hurdles in the way of getting on the road to success online. Many clients of a Digital Marketing Agency, for example, come to them because they feel lost in the online world and don’t know how to get started.
However, as the owner of an Internet Marketing Agency once stated, it is much easier to succeed by partnering up with players that are already well established in the online game. Let’s say that you are a company that sells clothing and accessories online. There are already thousands of websites that do the same thing, so getting visitors to your website may not always be an easy thing to do. However, why not participate in an online marketplace, such as Amazon or eBay? The traffic is already there on these sites. People who visit them are mostly in buying mode, looking for something specific to buy. By listing your products for sale on these sites, you will increase the overall exposure of your business and get sales that you would never have been able to get otherwise.
Even if you are running a global e-commerce site, starting out with local marketing can often be much easier than trying to compete on a global scale right from the start. Doing local SEO is much easier than trying to outrank global sites which have been established for several years. So if you are based in Boston, you can use a Boston SEO Services company to rank well for local searches. You can also take advantage of other local advertising opportunities, such as classified ads (both online and paper), passing out fliers, buying advertising space on websites that are popular in your area, etc.
When it comes to succeeding in a highly competitive environment such as the internet, you need to have good tactics which will allow your business to rapidly get their name out and get some recognition online. If people start seeing you as a leader in your field, or as offering products that are very unique and interesting, you will soon start attracting even more buyers as these customers will tell others about your business.