Even if you are late to the game, article marketing can work for everyone. For people who haven’t started, I suggest you jump in. Article marketing is still one of the most popular ways to promote your website. No one needs to be concerned that many are using article marketing as a way to promote their website or blog. In fact, article marketing works regardless of who uses it or how many people author new content.The reason that article marketing is effective is because you provide search engines and websites with the quality content that references your website.
In essence, you are producing keyword focused content that can drive traffic to your website or blog. If the article is created properly, you include links back to your website which serve as a powerful way to boost search engine rankings. When you post your Article on article directory websites, your content receives additional exposure and is added to related content. As your article gets older you benefit from the Google page rank assigned to your article. If you included article back to your website, the value is passed back to your website.