Blogs are essential to any Internet marketing campaign. In the past email marketing was beneficial and helpful. Blogging helps companies generate more traffic and increase brand awareness. It also helps create more traffic by the use of keywords. This is where SEO comes into play. The more repetitive the terms are within a blog, the more likely a blog will appear in search results.
The more creative and exciting a blog becomes the more traffic it will generate by becoming viral. As a blog gets passed around the more likely users will be sent towards a businesses page. The more consistent and periodic a blog becomes, will result in a loyal following of readers and a specific audience. These benefit business growth by creating a more personable voice for a company.