Starting Small Business

Blogs are essential to any Internet marketing campaign. In the past email marketing was beneficial and helpful. Blogging helps companies generate more traffic and increase brand awareness. It also helps create more traffic by the use of keywords. This is where SEO comes into play. The more repetitive the terms are within a blog, the more likely a blog will appear in search results.

The more creative and exciting a blog becomes the more traffic it will generate by becoming viral. As a blog gets passed around the more likely users will be sent towards a businesses page. The more consistent and periodic a blog becomes, will result in a loyal following of readers and a specific audience. These benefit business growth by creating a more personable voice for a company.  

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

Here is a full summary of every step you need to take in order to get your website to the top of the search engines. (Read to the bottom for a recommended Keyword tool I use)

Create a site with valuable content, products or services. Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Research and use the right keywords/phrases to attract your target customers. Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.