Competition is an integral part of wholesale business sphere. Your success depends upon how you beat the competition It is necessary for you to stand out of crowd and communicate your point of differences. The point of differences must describe your “mission & vision statements” that how you are better than others and why people should buy from you? Is there anything about your business that sets you apart from your competitors? Whether it is a unique product or a service that is your competitive edge over your competitors or not?
It is not necessary that you must have countless “Point of Differences” to shine out but a single yet strong “Unique Selling Proposition” (USP) can do a great job. Several wholesalers consider, it is tough to be in competition but this article will describe how you can be successful in staying ahead of your competition.
Every wholesaler thinks that he offers a unique and a special product but what if your customers do not know about it? Certainly you did not communicate about your offer. If you are a wholesaler and want to differentiate your business from your competitors, sit, think and decide: