The home internet business website title and description are the first elements, which a surfer sees, because the search engines use them on the result pages. Their quality determines how well the surfers will click the link and how well this traffic will convert.
The home internet business title has the biggest job. It has to stand out from the crowd of other high ranking titles and to promise something in a unique way. It must share benefits. A sad thing is that despite of the well written title and description, Google can use some search term as a title, which it has picked from somewhere.
1. Offer Benefits, Not Features.
The surfers are not interested about the features of the landing page, but about the benefits, which can serve them. They do not seek for 12 millimeter drills but 12 millimeter holes. Because most sites offer products and services, which are totally or almost equal ones, the way how the marketer offers his benefits is important.