For the internet small business site visitor the information itself is not anymore important, because the Internet is full of it. To be able to build strong brands the internet small business marketers must offer experiences, i.e. they have to be able to win the user loyalties.
1. The Personal Experience Is Something, The Content Is Boring.
If we put the facts into the Maslow need hierarchy, they will be put on the first step of the stairs. That was enough some years back, but the internet surfers have climbed the ladders upwards and want more experiences, more emotions and more personality.
The social media sites are winning more users from the traditional internet kings, like from the search engines. The reason is simple. The social media offers deeper user experience; because the users can pick the links and sites they want to follow. The shareable content, which offers great user experience, is the name of the game. The viral marketing rules.