A firm with a specialization in technology public relations should know how to connect clients with the aforementioned audiences through a combination of traditional PR and Web-based approaches. Whether it’s contacting a journalist via Face book, harnessing client resources to comment on blogs, or building content for one-off stories, technology public relations programs strive for ongoing engagement and dialogue
Strategically practiced, technology public relations takes on a wide-ranging role, focused on earning a trusted reputation by acting in the best interests of these publics – not the organizations own myopic agenda. Social media is the latest expression of relationship building (a two-way model that’s far more inclusive and participative than advertising, which is one-way communications).
Every client is unique and the experienced technology public relations pro understand this and tailor a strategy according to each situation. Whether a client’s goal is to attract investors, build a brand, challenge a competitor, go global, or go public, a sharp technology public relations professional will put together a technology public relations strategy and team that will help that client achieve his objectives.